Marketing can sometimes seem like a bit of a “black box.”
The emails go out, the money comes in, and whatever happens between those two steps is a little bit mysterious.
It doesn’t have to stay this way, though. While it’s true there’s no single secret to creating more effective marketing emails, there are a whole bunch of tips and tricks you can try to make your marketing better than ever.
With the right techniques, you can save more time while appealing to more people – the ultimate win-win.
Don’t let marketing stay a mystery. Get ahead of the game with these smart techniques.
Know who wants what
There are two key steps to any truly effective marketing campaign. First, you recognize what people want. Then, you show how you can give it to them.
If you already have a list of all your past attendees or participants, this job just gets that much easier.
You already know an awful lot about these people from that one bit of information alone. Think about it – if people were interested in taking one course you had to offer, odds are good those same people are going to be interested in doing something similar again.
The right software can help a lot with this. If you have a list of all the attendees you’ve ever worked with, along with all the courses they’ve ever taken, you can easily filter out people based on their past courses.
See if you can pick out any patterns. If a lot of people who took one particular course tend to take a couple other, related courses, try sending out materials to past customers who haven’t taken those ones yet. There’s a good chance they’ll bite!
Break it up by different groups
Another easy way to more effectively market to your past participants is to break up your communications based on different demographics.
Different people have different needs. A good campaign will remind them of these needs, and show them exactly how you can help.
Now, this isn’t going to work if you’re not organizing your communication properly.
Again, you really want to invest in software that will let you send out emails to a particular group of people, rather than trying to come up with some generic materials for a generic email campaign.
Stop repeating yourself
Nobody ever wants to have to look at the same email twice.
They saw it the first time, and they react however they wanted to react. No matter how much they appreciate your services, they do not want to see the same thing again.
This might be a sort of minor point typically, but minor inconveniences add up. Your email in a person’s inbox is already sort of a nuisance, and you might find yourself redirected straight to somebody’s spam folder if you pull this sort of thing often enough.
Once again, technology can make your life a whole lot easier here. Good software can act as a failsafe, reminding you if you’re about to send out the same thing to the same person twice.
To err is human. Tech can do better.
Get them hooked
The businessperson’s inbox is a fast-paced world. You know how many emails your customers get on any given day. If they see your email subject line and don’t think it’s relevant, they will have absolutely no qualms about scrolling straight past it.
Getting your customers hooked within the first couple words is critical. But how are you going to do that? How can you make your marketing stand out at a time when marketing is practically everywhere?
The answer is simple: personalization. You only have a few words to tell your audience whatever it is they want to hear. That’s a tall order, but it’s doable with the right software.
By embracing the ability to customize what you’re saying to which people, you can make your marketing stand out from the pack.
Customized marketing can revolutionize your business.
Automate as much as you can
If you’re serious about developing a good marketing campaign, you probably don’t have nearly as much time on your hands as you’d like. The faster and easier you can do things, the better.
You’ve got a limited amount of bandwidth and a limited amount of time in your day, so you don’t want to be wasting your hours on tedious, automatable tasks.
Let software streamline your workday.
Set up emails to shoot out automatically – at certain times of the year, for instance, or once a customer has gone a certain amount of time without using your services.
Create templates for your emails, and store them all in the same place so you don’t have to waste any time shuffling through your library. And set up email triggers so that, even when you do have to do things manually, you’ll still be saving time.
Automation means time in your day. It means better productivity, better marketing, and ultimately, more income!
Conclusion
Effective marketing doesn’t have to be a mystery.
By targeting the right customers, saying the right things, and streamlining your process, you can create higher-quality content that’s guaranteed to drum up business.
Don’t let your best customer pass you by. Try out these techniques and see just how far your company can go.