If one of your New Year’s wishes is to enhance your blogging, here you have 4 killer practices to apply this year
1. Bring your CEO with you.
Faced with the proliferation of fake news, the presence and intervention of Directors and Senior Executives can make a difference to increase the reputation of your blog.
Executives can have a voice (in the face of growing mistrust in the media) is publishing on the company’s blog and sharing those links on Linkedin and Twitter, in their personal-professional profiles.
In these times of connected users, interaction has become a killer marketing strategy; because every message that the brand publishes in the digital ecosystem, is exposed to no less than an active population online of 5 billion people and this can be a blessing or become a real nightmare.
Joshua Strebel (current CEO of Pagely) is doing a great job interacting with their clients.
According to Forbes, you have to follow 17 rules to do it properly.
2. Why so serious?
It’s important to speak up in your customers’ language. Don’t use difficult terms (unless you absolutely need to) but don’t be your customers’ BFF either. Find a balance between that, using all resources available.
One of the most important of these resources is humor. Yes, you can have a laugh whilst learning how to recycle that plastic bottle or what to do with dinner’s leftovers: memes and gifs are an excellent way to achieve a closer bond with your possible clients. Again, be careful to not turn your blog into a chat between neighbors.
You can seize memorable scenes from movies or series to generate empathy and that feeling of “Yeah, I’ve been there”. It’s not necessary to be an old fashion writer just try to caught customers’ attention, it could be fun for you too.
This is also a good way to organize your post and give sight a break from all the text. According to a study conducted on the basis of 2990 postings in 9 countries during the last 2 years, CalcultatorBuddy.com was able to demonstrate that the minimum blog length starts in 600 words and the maximum goes up to 1.705. It’s not recommended to go further than that, even for SEO purposes.
3. Order your own product and write about it.
When you create content, keep in mind how your customers think, what do they need and how do they behave, among other thoughts.
Think blogging as a service and aim your content in order to fulfill a need or solve a problem: that way, your readers/customers will find in your blog more than just current brand information, increasing the chances to draw them back, in a near future.
For example, if your customers show resistance to purchase online, buy your own product and write a post about the pros and cons of this procedure – remember, of course, to see yourself as an outsider.
4. Think your blog as a Cross-Device Platform.
In 2019, no device should be left out of the party: computer, smartphone, tablet, even smart TV’s could be the ones holding navigation of your blog: make sure your content fits in every one of them.
How? Constantly checking, after any changes, modifications or new entrance, how its displayed in them. Experts recommend getting a PC, smartphone, tablet, even a curved 4K smart TV; and put all together in your office. So, you can easily check your blog.
Obviously, you have to start using only high definition images and videos, to prevent horribly pixelated images in bigger devices, such as computers and TV’s.
Keeping your customers engaged with your brand is not mission impossible… just try to be on both sides of the screen.